Welcome to
Millie Moo & friends
Independent boutique store
A premium independent boutique retail store situated in the prime location of the Harlequin Shopping centre, Watford. Our flagship store is right in the bustling midst of one of the UK's busiest retail destinations.
We seek out, showcase, promote and champion incredible product ranges from local independent artists, makers, creatives and small businesses - ranging from lifestyle items, jewellery, candles, home decor, fashion, homewares, accessories and delicious sweet treats.
Millie Moo & friends attracts some of the finest independent brands that the South East has to offer, and we are always delighted to hear from aspiring local business looking for a physical platform. See our application page and learn more here
We are immensely proud to support a huge selection of amazing small businesses all under one roof, lovingly curated for the most wonderful shopping experience. If you're looking for that special personalised gift for a loved one or a well deserved treat for yourself, a browse through our beautifully laid out products will not disappoint.
Many of our lovely sellers can offer customised and bespoke items, so pop in to see us for a friendly chat!
Ria & Dene - Owners & Founders
Small businesses,
BIG DREAMS.

A little bit about our store.....

Our store appearance and displays are the result of a firm vision held by the founders for a number of years. Instead of factory produced, mass manufactured plastic shopfittings (Boring!) we set out to expertly repurpose reclaimed furniture such as welsh dressers, book cases, corner units, shelving and accessory tables. The interior is carefully curated and adorned with fairy lights, shabby chic decor, contemporary chintz wallpaper and antique fixings. All of this purposefully leans towards the sustainable and creative ethos of the store, and to create a warm, welcoming and homely shopping environment where customers can truly loose themselves in our unique products. Our sellers are all allocated a dedicated space on one of these units, and our famous 'central table' hosts an ever changing mix of their products based on seasonal events such as Mother's day.
Browse our selection of incredible businesses below






























