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While in hospital a visitor brought him some fresh figs, and the smell of them took him straight back to his late grandma's garden in Greece. He made the connection between scent and emotional memory and decided that he wanted to work with fragrance, and so FYG was born.

In creating FYG it was important not just to create another scented product but an immersive experience. What started as a desire to re-capture memories of childhood family holidays in Greece, then developed into a project of encapsulating a range of significant and beautiful experiences from the past.

The first range 'Memories' was followed by the 'Back-To-Basics' range in 2023 which swiftly became the brands best-selling range.

FYG began as a kitchen table business for local retailers and has grown over the last 6 years and now partners with prestigious companies such as Sopwell House Spa, The Savoy Theatre, Grove Hotel, Garsons Garden Centre to name a few.